MEDIA RELEASE
May 20, 2007

CNN INTERNATIONAL, UNESCO AND FIAPF TO PARTNER IN GLOBAL INITIATIVE FOR

ASIA PACIFIC FILMS

NOMINATIONS COUNCIL ANNOUNCED TODAY AT CANNES

CANNES: The outstanding works of filmmakers across 71 nations in the Asia-Pacific region will reach new international audiences following a landmark cultural initiative involving CNN International, UNESCO and the International Federation of Film Producers Associations (FIAPF).

Films from the most culturally diverse region in the world will be acclaimed in two programs to be screened globally on CNN International from October 2007.

The programs will be linked to the Asia Pacific Screen Awards, a recently announced initiative to be conducted under the auspices of UNESCO aimed at promoting and preserving cultural diversity and cinematic excellence.

The inaugural Awards will be held on the Gold Coast, Australia, on November 13, 2007. Prior to the ceremony, CNN International will screen the first program, Scene By Scene - Films of Asia Pacific, an hour-long report on the region’s film industry. Following the Awards, a second program, Scene By Scene - Best Films of Asia Pacific, will feature highlights of the Awards including interviews with nominees, winners and the international jury. The programs will be produced by the Asia Pacific Screen Awards in association with CNN International.

CNN International Senior Vice President Rena Golden said: “The Asia Pacific film industry is innovative, dynamic and entertaining. It also provides a fascinating window on an ever-changing region, so CNN is delighted to provide a platform for the Asia Pacific Screen Awards to reach a truly global audience.

“We are particularly proud to join with UNESCO, whose tireless work in promoting and preserving cultural diversity is to be encouraged, and to work alongside the International Federation of Film Producers who cement the initiative’s integrity and relevance to the film industry. This is an important and timely initiative and CNN is excited to play a part,” she added.  

Director General of UNESCO, Mr Koichiro Matsuura, in endorsing the Awards, said: “I am convinced that the Asia-Pacific Screen Awards will contribute not only to promoting cultural diversity in the media but also to providing new opportunities for dialogue among cultures and people.”

FIAPF President Mr Andrés Vicente Gomez said the initiative is of immense importance to filmmakers: “The global television reach of CNN International will enable film makers in Asia-Pacific to be seen around the world. This potentially opens up new opportunities for their work, while at the same time introducing audiences to the creativity and cinematic art of this vast filmmaking region.”

The international film industry, through FIAPF, has been actively involved in developing the rules and regulations for the Awards such as selection and eligibility criteria, nominations process, appointment of the International Jury and the overall process of ensuring integrity and governance.

A Nominations Council with respected representatives from the Asia-Pacific region will short list works in all categories for final judging by an International Jury presided over by a distinguished international Jury President. At least two of the Jury members will be from outside the Asia-Pacific region.

The Asia Pacific Screen Awards has confirmed the first nine members of the Nominations Council for 2007. The final three members of the Nominations Council will be announced shortly.

The confirmed members of the Nominations Council are:

• Mohammad Atebbai, Managing Director, Iranian Independents
• Philip Cheah, Festival Director, Singapore International Film Festival
• Anne Demy-Geroe, Artistic Director, Brisbane International Film Festival
• Russell Edwards, film critic for Variety; member of the Film Critics Circle of Australia
• Kim Hong-Joon, Associate Professor, Department of Film, School of Film, TV and Multimedia, Korean National University of Arts
• Jeanette-Paulson Hereniko, Founding Director, Hawai‘i International Film Festival
• Azize Tan, Director, International Istanbul Film Festival; Istanbul Foundation for Culture and Arts
• Aruna Vasudev , Founder-President, Network for the Promotion of Asian Cinema

The Asia Pacific Screen Awards acclaim filmmaking in the Asia-Pacific region that best reflects its cultural origins and cinematic excellence. Entries for eligible films open on May 22, 2007. For more information visit: www.asiapacificscreenawards.com

Attachments: Fact Sheet

Media enquiries:

Tracey Mair
TM Publicity
For the Asia Pacific Screen Awards
Ph: + 61 (0) 419 221 493
Email: traceym@tmpublicity.com

or

Chris Dwyer
Associate Director, Public Relations
CNN Asia Pacific
Ph: + 852 3128 3536
Email: chris.dwyer@turner.com

 An initiative of

 

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ASIA PACIFIC SCREEN AWARDS FACT SHEET

Aims

• Acclaim filmmaking in the Asia-Pacific region that best reflects its cultural origins and cinematic excellence.
• Acclaim the people behind this excellence.
• Promote this outstanding work in film and to a global audience in order to broaden the market appeal of such works.
• Encourage the collaboration of filmmakers in the Asia-Pacific region.
• Through film, develop greater understanding of the region’s various cultures.

Definition of the Asia Pacific Region

• The Asia-Pacific region is defined as those countries and areas of Asia and the Pacific that lie substantially between the longitudes of 30 degrees east and 170 degrees west. On the map, this region stretches from Turkey in the west, to Samoa in the east, and from Russia in the north, to New Zealand in the south. In total 71 countries and areas are eligible.

Definition of a Film from the Asia Pacific Region

• Eligible films shall be those predominantly created in the defined Asia-Pacific region and such films shall have been predominantly created by filmmakers in the region, and shall reflect the cultural origins of the nominating country or countries.

To be eligible, films must be:

• Entries for eligible films open on May 22, 2007.
• Nominations for all categories will be announced a month prior to the Award ceremony. Nominees will be flown to the Gold Coast, Queensland Australia, for the awards ceremony on Tuesday 13th November 2007.

Awards for 2007 will be given for the following achievements:

1. Best Feature Film
2. Best Animated Feature Film
3. Best Documentary Feature Film
4. Best Children’s Feature Film
5. Achievement in Directing
6. Best Screenplay
7. Achievement in Cinematography
8. Performance by an Actress
9. Performance by an Actor
10. International Federation of Film Producers Associations (FIAPF) Award
     for outstanding achievement in film in the Asia-Pacific region.
11. United Nations Educational, Scientific and Cultural Organisation
     (UNESCO) Award for outstanding contribution to the promotion
     and preservation of cultural diversity through film.

• All nominees from all Award categories are automatically a nominee for the UNESCO Award, which will be decided by the International Jury.
• FIAPF will decide upon the winner of The International Federation of Film Producer Associations (FIAPF) Award for outstanding achievement in film in the Asia-Pacific region. The winner will notified in advance and invited to the Awards ceremony, where the winner will be announced.