Tracey Vieira


Tracey is the Chief Content Officer for Emmy® and BAFTA Award winning film and television production company Hoodlum. Hoodlum operates between Australia, the US and the UK, and has a first-look deal with Disney’s ABC Studios.

Prior to Hoodlum Tracey was the CEO of Screen Queensland where she led the organisation through significant cultural change and growth from February 2014 to August 2019.

She is a champion for the Arts and its influence on our well-being and identity and has worked in a range of Directorships across music, precinct development, visual arts and place making. Tracey was named in the 2018 Australian Financial Review 100 Women of Influence and is the 2016 Telstra Queensland Business Woman of the Year. As CEO of Screen Queensland she delivered $1.1 billion in direct production expenditure over her tenure.

Tracey graduated from QUT with a B Ed. majoring in Film & Media. She worked in events, including roles at Queensland Events Corporation. She was Executive Manager – Locations & International Production with the Pacific Film and Television Commission.

Tracey moved to Los Angeles in 2004 where for the next 10-years she took on senior roles at Ausfilm, the industry-government partnership that connects the international screen industry with Australia’s incentives, talent and facilities.

Between her roles at Ausfilm and Screen Queensland she has played an integral role in attracting more than $2 billion in production investment to Australia. Since returning Tracey has launched initiatives for the industry including the first feature film with an SVOD company, a partnership with YouTube, a development partnership with Stan, Australia’s first VR series with a broadcaster and led significant cultural change within the organisation. Tracey also introduced the organisations first Aboriginal and Torres Strait Islander Strategic Plan and a Gender Equity Policy to drive change both behind and in front of the screen.

Tracey is a Director of Home of the Arts (HOTA) Gold Coast and Sunshine Coast Arts Advisory Board. She is an external Advisor to US based Australians in Film and a director on the Industry Advisory Board of The Queensland College of Art. She is also an Advisor to Council for Screen Producers Australia.

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Des Power AM

Des Power AM is an award-winning filmmaker, a writer, former journalist and foreign correspondent and chairman of several prominent boards in the film and events industries in Australia. He was instrumental in the development and establishment of the Asia Pacific Screen Awards and the global partnerships with UNESCO and FIAPF – International Federation of Film Producers Associations. During APSA’s detailed four-year feasibility stage (2003-2006), he conducted more than 100 face-to-face meetings with members of the international film industry, broadcasters, governments and cultural organisations, and led the APSA team from its inception in 2007 until 2013. In 2006, he was honoured with an AM – Order of Australia – for his services to tourism, film, broadcasting, and the community.

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Rob Whiddon

A highly experienced senior executive and board member with proven success leading through periods of growth, change and transformation.

Since completing his six year appointment as Managing Director of Trade and Investment Queensland, Rob has continued to focus on trade and investment, with major emphasis on Latin America and Japan. He is now based on the Gold Coast.

In relation to Latin America, he is currently on the board of the federal government’s Council On Australia Latin America Relations, and is Vice Chair- Queensland of the Australia Latin America Business Council.

In 2013, he was awarded a Business Excellence Award by ALABC for his contribution to
business between Australia and Latin America.

Regarding Japan, he is on the Management Committee of the Queensland Japan Chamber of Commerce and Industry.

Rob also holds memberships in the Australia China Business Council and the Australia
Indonesia Business Council.

He is on the Industry Advisory Board, Department of Business Strategy and Innovation of Griffith Business School, Griffith University, and is a member of the Australian Institute of
Company Directors.

Rob is a member of the Australian Institute of International Affairs, a General Member of AACTA, and is a member of the Asia Arts Society of Australia.

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Jaclyn McLendon

Jaclyn is an event and stakeholder relations specialist having worked in this field over the past 15 years in Australia and the UK. Jaclyn joined APSA in 2013 as the Production Manager and has been involved in all aspects of APSA over the past four years. As APSA Lead Jaclyn oversees the APSA competition, ceremony, and industry program actively advocating on behalf of Asia Pacific filmmakers in the international film landscape.

Based in Queensland Australia, and now in its second decade, the Asia Pacific Screen Awards are recognized as the region’s highest accolade in film.

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The Asia Pacific Screen Academy expresses its respect for and acknowledgement of the South East Queensland Aboriginal and Torres Strait Islander communities. We pay our respects to the Traditional Owners of country, including the custodial communities on whose land works are created and celebrated by the Asia Pacific Screen Awards. We acknowledge the continuing connection to land, waters and communities. We also pay our respects to Elders, past and emerging. We recognise the integral role Aboriginal and Torres Strait Islander and First Nations peoples continue to play in storytelling and celebration spaces.

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